TV adverts - final feedback

Dale, some very good work produced here and within your group, you have created an effective re-branding adverting concept and a well-produced TV advert.

In regards to unit 2: Communication Skills for Creative Media Production (pitch and presentation):
You were able to use appropriate techniques to extract comprehensive information from written sources and present a well-structured and substantial media production report which conveys information and precise exemplification and justifies conclusions with supporting arguments.
Your pitch was interesting and I thought that you conveyed the information about your re-branding idea and employed forms of address in your pitch to communicate ideas effectively. The pitch was visually good and you deployed and managed technology to pitch a media production proposal with creativity and flair and to near professional standards.

In regards to unit 30: Advertisement Production for Television:
Within your TV advert analysis, you were able to comprehensively explain structures and techniques of TV advertisements with elucidated examples and consistently using subject terminology correctly.
Working within your group, you were able originate and develop an idea for a TV advertisement showing creativity and flair whilst working independently. You produced a TV advertisement to a technical quality that reflects near professional standards, showing creativity and flair and working independently to professional expectations.
Your evaluation was also detailed and clearly demonstrated that you are able to critically evaluate own TV advertisement production work in the context of professional practice, with elucidated examples and consistently using subject terminology correctly.

Survey for Magnum Ice Cream Advert

https://www.surveymonkey.com/analyze/O2YkIeM80TRTAxFZZ22ySm_2FHN3xnhgx0bvXmHetHiB4_3D

Final Evaluation for Magnum Ice Cream Re-branding

The Final Advert: Re-branded Magnum Ice Cream Advert

Risk Assessment Form

Talent Release Forms

Location Release Form

Production Schedule

Location recce and photos

Budgeting Sheet

Prop and Costume List

TITLE OF PROJECT: MAGNUM TELEVISION ADVERT                                        

PRE - PRODUCTION START DATE: March 14^th 2016

DIRECTOR:                                                                   ASSISTANT DIRECTOR:

EXECUTIVE PRODUCER:                                            PRODUCER:

PROP AND COSTUME LIST

Prop	Actor that used prop	Reason for selection	Suitable	In/Out of shot
Bucket	Elderly woman	In the scene the elderly woman was required to carry 2 Magnum’s in a bucket.	Yes	In
Spade	Elderly woman	In the scene the elderly woman was required to carry 2 Magnum’s in a bucket, so the spade adds to the realism.	Yes	In
Magnum ice cream (6)	Teen #1, Teen #2, , Elderly #1 Elderly #2	This is the product that the advert is based around.	Yes	In
Balloon	Elderly	The elderly woman walks in with a Happy Anniversary/Magnum balloon.	Yes	In
String	Elderly	Allows the elderly woman to walk with the balloon.	Yes	In
Arm chairs (1)	Elderly	Elderly man sits in arm chair at the beginning of the advert.	Yes	In
Photo Album	Elderly Man	Contains the photos.	Yes	In
Photos (2)	Elderly Man	Elderly man remembers the memories of his first date.	Yes	In

Costume	Actor that used costume	Reason for selection	Suitable	In/Out of shot
Black Skirt	Teenage Girl	Looks formal	Yes	In
Checked Shirt	Teenage Girl	Looks formal	Yes	In
Red Jumper	Teenage Boy	Looks formal	Yes	In
White Shirt	Teenage Boy	Looks formal	Yes	In
Tie	Teenage Boy	Looks formal	Yes	In
Black Trousers	Teenage Boy	Looks formal	Yes	In
Grey Jumper	Elderly Man	Commonly worn by the elderly.	Yes	In
Black Trousers	Elderly Man	Commonly worn by the elderly.	Yes	In
Purple Cardigan	Elderly Woman	Commonly worn by the elderly.	Yes	In
Black Trousers	Elderly Woman	Commonly worn by the elderly.	Yes	In

We considered and discussed other potential props and costumes that we could include within the advert. The largest prop that we intended to use was a larger helium balloon, but due to the cost of the balloon we opted for a smaller scaled balloon. In regards to the costumes, there were no issues when selecting the different outfits, as the elderly actors wore what they were wearing on the day. With the teenagers costumes we selected clothing that we owned, that looked more retro. No other costumes or props were selected, other than the ones above. 

Shot List

Shot	Location	Narrative (What Happens)	Type of Shot	Sounds/Music
1	Living room.	Elderly gentleman walking to and sitting down in a chair.	Pan/medium shot.	Piano Moment (Bensound.com)
2	Living room.	Him sitting alone in the chair as he leans forward and opens a photo album.	Medium shot.	Piano Moment (Bensound.com)
3	Living room.	Birds eyed view of him turning pages.	Close up and bids eyed view.	Piano Moment (Bensound.com)
4	Living room.	Him looking at the first two picture in the album.	Point of View shot.	Piano Moment (Bensound.com)
5	Beach.	Picture of a date with his girlfriend and them standing together with a Magum.	Picture.	Piano Moment (Bensound.com)
6	Beach.	Picture of a date with his girlfriend and them standing together with a Magum.	Picture.	Piano Moment (Bensound.com)
7	Beach.	Picture of a date with his girlfriend and them standing together with a Magum.	Picture.	Piano Moment (Bensound.com)
8	Beach.	Him on the beach eating a magnum.	Picture.	Piano Moment (Bensound.com)
9	Living room/Beach.	Him remembering the date.	Two overlaying videos.	Piano Moment (Bensound.com)
10	Living room.	Wife coming in with a balloon and a bucket with two magnums in it. She places it beside him	Medium shot/pan.	Piano Moment (Bensound.com)
11	Living room.	She puts her hand on his shoulder to get his attention. He turns and smiles at her.	Close up.	Piano Moment (Bensound.com)
12	Living room.	Picture of them embracing each other.	Picture.	Piano Moment (Bensound.com)

Storyboards

Television Advert Analysis

Rebranding

The Company